Author and entrepreneur Musa Kalenga shares his wisdom on being an entrepreneur during COVID 19 and digitising your business.
Running a business during the COVID19 pandemic can be extremely stressful and a lot of entrepreneurs were forced to make harsh decisions in order to keep afloat. Brand communication specialist, author and entrepreneur, Musa Kalenga, joins us to discuss how he is coping and how business can look to digital solutions.
Musa recently held a virtual masterclass called Digitise or Die. The masterclass will provide entrepreneurs and business owners with an understanding of the various elements and channels that make up a holistic digital marketing strategy with an emphasis on the following:
– Social Media marketing
– Email marketing
– Online Advertising
– Search Engine Optimisation
– Business Process Transformation
If you want to know more about digitising your business follow Musa on Twitter at @musakalenga.
More about Musa:
The facilitators of this masterclass are the best in the industry. Musa Kalenga CEO and Founder of Bridge Labs, Musa addresses the problem of gaining access to appropriate online tools for entrepreneurs and Small to Medium Businesses by building technology to support growth in emerging markets. As a respected thought leader in the marketing industry, he is the Chief Future Officer at the House of Brave Group and he advises on future-fit business strategy for organizations in a new digital world. He is also the chairman of the board at the School Consumer Intelligence and Information Systems at the University of Johannesburg. Musa was awarded Individual Contribution to Digital at the 2020 IAB Bookmarks Awards.