Fishmonger and Owner of Ocean Jewels
We connect with Fishmonger and Owner of Ocean Jewels, Julie Carter, as we discuss her journey with sustainable fishing before she joins us for a fish masterclass.
Julie’s story begins in the small fishing community of Gansbaai where she grew up. Her father had a passion for fishing from a young age. He used to work as a fisherman to help support his family and spent every chance that he got learning about the marine life of the False Bay area.
When he moved to Cape Town and started a family, he continued with his passion that he evidently passed down to his children. As a result, Julie grew up eating a variety of the freshest fish.
From her love of fish, Julie developed an interest in quality food and enrolled at a Hotel School. After completing her studies, she worked in the catering industry for 12 years where she gained some useful insight into the business of food.
Julie knew from the beginning that she wanted to start her own business and because of her love for fish that was passed down from her father, neighbours suggested that she start a business with fish.
As a result, she set up a fish stand at the Neighbourgoods Market in the Old Biscuit Mill and through that stand, Ocean Jewels was born.
Julie’s business blew up and she soon realised that there was a gap in the market for great quality fresh fish. However, as the varieties of fish have dwindled for numerous reasons, sustainable fishing practice is very important to Julie. Today, she chats a bit more about how her business is striving to be more sustainable.