(image source: http://drinksfeed.com/)
We are joined by the founder of Sesfikile Wine, Nondumiso Pikashe. Nondumiso is making a name for herself in an industry that is dominated by males, she is doing something for women, by women.
In 2004 Nondumiso decided to completely change her life around, career wise, she went from being a teacher to becoming a wine maker. Black women in the wine industry are scarce and that is something that she wanted to change. She officially launched the wine in 2006 but had many difficulties getting it off the ground, as many doors were being slammed in her face due to stores not wanting to stock it, due to it’s name. She said that the name means much to her and to the country as a whole, due to where the country is now compared to how it was at the start of it’s democracy, Ses ‘fikile “We have arrived”.
“I have a beautiful product, a beautiful brand, exceptional wines and beautiful packaging, but they seem to have a problem with the actual name, Ses’fikile. I have been told to my face that black brands do not work”