Joining us in the loft today is designer, Gugu Nkabinde, of the recently launched Gugu Intimates. Gugu Intimates is a lingerie line inspired to help black women to also be able to wear their skin coloured underwear, underneath their white garments.
Gugu is not just a designer but she is also a freelance strategist and entrepreneur, which is evident with this venture into Gugu Intimates, as she saw a gap in the market, in underwear for women of colour, as it started out with her not being able to find anything for herself. Her aim was to make an all-inclusive line of underwear that matches every skin tone and shade of women.
At the age of 33 years old Gugu, left the world of advertising, after spending 11 years in it, to start Gugu Intimates, it took her 18 months to officially be able to launch the product. She had diffuclty finding funding for it at first until she held a small preview party of her final products. That night her line trended and it was dubbed ‘the product that Africa had been waiting for’, this led to thousands of woman viewing her website in a single day, causing it to crash. Now she has one of the most in demand products out.